Saturday, June 14, 2008

How Your Brain Makes Political Decisions - Newsweek Sharon Begley - MSNBC.com

How Your Brain Makes Political Decisions - Newsweek Sharon Begley - MSNBC.com
Ever wonder why fear-mongering seems to work so well at the polls—while appeals to reason often leave the electorate cold? A new book applies neuroscience to politics to figure out why the Democrats struggle to push the buttons in voters’ brains.